NO secret ingredients

Honest and innovative, copied but still unrivalled! We're very specific and open about all our ingredients, going beyond revealing just the "key" ingredients, and are shown to be accredited by Choose Cruelty Free on their website. With ties to the fashion industry for trends and listening closely to customer preferences, our colours, products and packaging are as high performance as they are healthy. We don't push unnecessary products like primers or finishing powders to maximise sales when we instead formulate superior products that do no require such extras.

Skin absorbs about 60% of what is applied directly into the bloodstream. Setting the benchmark for ingredient purity, it's what's we use and also omit that makes Musq superior quality! No fillers, synthetics or the irritants used in other mineral or organic brands that claim to be natural while slipping a waterproof mascara into their range. No hidden plastics so no time consuming buffing is needed!